The Secret to Your Prospective Clients 'Getting' What You Do
Sue, an intuitive and gifted coach, came to me frustrated because people just didn’t get what she did. She was having a hard time attracting new clients and making enough money to pay her bills. Sue had so many talents that she didn’t know which one to tell people about, so her message changed each time she met someone new.
The problem was that since Sue didn’t know what to focus on, her prospective clients didn’t either. They weren’t able to make the connection to the value Sue provided and how it could help them change their life. Her colleagues couldn’t refer people to her because they didn’t understand what she did either.
She was stuck and feeling very discouraged.
We worked together to uncover Sue’s core brilliance and craft her signature program.
Having a signature program changed everything for Sue.
For the first time Sue consciously saw the incredible value she provided to her clients at a deep level and felt really confident owning it. By honing in the transformation she provided, she gained a crystal clear message that translated into the results people achieved by working with her.
Sue was able to raise her rates significantly and immediately book new clients into her program. Not only did having a signature program change things for Sue, they did for her clients as well. Having a signature program connected her prospective clients to a process that could facilitate fixing their most pressing problem. They were eager to transform the problem and equally ready to pay for this transformation. Sue’s prospective clients could now clearly see the value of what Sue provided. Her program transformation called to that bigger part of her prospective clients – their Soul – the part that was ready and committed to stepping up.
In order to get to this place, Sue began with the following 3 steps:
- She connected with her Angels and Divine Team for insight to help her with the process, including with the next steps below.
- She made a list of all of her unique gifts and skills.
- She clarified specifically who her ideal clients were and gained additional insight on their attributes and what she most enjoyed about working with them.
These are the first steps you can also take in uncovering and clearly articulating the value of what you provide. We will build on this foundation in part 2 and 3 of this series. Stay tuned . . .
To be continued . . . Look for Part 2 in the July 19th edition of this ezine