The Secret to Your Prospective Clients 'Getting' What You Do, Part 3

In last month’s ezine we talked about Sue, an intuitive and gifted coach who was having a hard time attracting new clients because people just didn’t get what she did. By creating her signature program together, this made all the difference in Sue being able to attract and enroll clients in her program.

To recap, we identified her perfect clients – the ones she loves working with and who love working with her. Then, she identified her ideal clients’ biggest problem, which they were eager to solve and would be willing to invest in to change. From here Sue identified the solution that would make the biggest change for them. This became the focus of Sue’s signature program.

The next part is where Sue’s unique brilliance and gifts came into play even more:

We worked together to identify the unique steps Sue takes her clients through to support them in solving their biggest problem; transforming where they are now to their desired destination. In other words, we laid out the path Sue takes her clients down to facilitate their transformation.

This is the next step you can take, too. Think about your unique gifts and how you would utilize them to best support your ideal clients’ biggest transformation. Keep in mind how long it would take to deliver that particular transformation. Also the format that works best for you AND your ideal clients. It’s important to think outside the box. Keep in mind your clients’ lifestyle, schedule, needs, learning preferences and access to technology.

Once you put these key elements together you have a signature program that clearly articulates the value of what you provide, in a way that speaks to the heart of your ideal clients. This allows you to share your message clearly and authentically with others and for your ideal clients to find you. This is the winning recipe to have both money and meaning while you make a difference in the world in only the way you can.