In Part 1 of this Article Series, you identified your ideal client and learned how to create a real energetic connection with them. In Part 2 of this Article Series, you unearthed the challenge your ideal clients face. You also learned how to describe it in a way that really witnesses them. This creates a sacred and honoring space and helps them feel understood. You’ve learned how to tap into your heart and your Divine Guidance as you complete these steps.
In today’s article, we are going to take this a step further.
Close your eyes and again think about the significant results of one of your ideal clients. What transformation did he or she experience when they worked with you or used your service or products?
If you were to follow that person around for a day, what would be different in their life (or business)? How would their life be easier or better? Again, be specific.
When you have a clear picture of this, open your eyes and write down the tangible changes that happened in their life as a result of your work together. Also, what were the ripple effects in their life because of these changes? This will help you identify an even deeper level of the tangible transformation they received.
The third essential to creating real connection with your ideal clients through your online copy is to clearly describe the transformation you provide, again, using their words. Let your prospective clients know how it changes their life specifically so they can see the incredible possibility that awaits them.
You create a deeper level of awareness and connection by using your clients’ words to specifically describe the challenges they came to you with and the benefits and solutions they receive by working with you (or your products or services).
Your prospective clients will recognize their needs, feel the authentic connection and much more naturally and quickly move forward in working with you. They will clearly see and value the specific contribution your business provides in their lives.