Article of the Week: The Secret to Your Prospective Clients 'Getting' What You Do, Part 2
In last month’s ezine we talked about Sue, an intuitive and gifted coach who was having a hard time attracting new clients because people just didn’t get what she did. By creating her signature program together, this made all the difference in Sue being able to attract and enroll clients in her program.
To recap, after we worked together to help Sue connect with her Angels and Divine Team for their assistance and insight, then we took inventory of Sue’s unique skills and talents. Next we identified her perfect clients – the ones she loves working with and who love working with her.
Sue then moved to the next step.
By knowing her ideal clients, she then identified her ideal clients’ biggest problems. She investigated the biggest issues or challenges that kept them up at night. She researched their most pressing problems, which they were eager to solve and would be willing to invest in to change. As we worked together to create the transformation of her signature program we kept this in mind.
This is the next step you can also take in uncovering and clearly articulating the value of what you provide. We will build on this foundation in part 3 of this series. Stay tuned . . .
To be continued . . . Look for Part 3 in the August 16th edition of this ezine